Dior Poison Collection

Poison embraces the Dior legend of seduction by embodying magic, audacity, fascination, and enchantment.

Behind the Brand

Christian Dior embroidering a new piece.


Christian Dior's beloved colour remains today at the heart of the creations at 30, avenue Montaigne in Paris. It is reinvented each season from catwalk show to catwalk show, as couture and beauty are combined through the makeup looks designed especially for the occasion.

Dior couture label townhouse at 30, avenue Montaigne in Paris.