Kat Von D

Behind the Brand
Kat Von D modelling red lip liner along side of face.

Long Wear. High Pigment. Cruelty-Free.

Born from Kat's relentless pursuit of perfection, our mission is to create performance vegan makeup so everyone can make compassionate choices without sacrificing bold, beautiful color and everlasting wear. Kat Von D Beauty has rocked the beauty world with artistry-inspired products that empower you to unleash your boldest self.