Using a nourishing signature blend of amino acids, ama oil, plus floral extracts, treat hair from the outside in.
Styling Formulas
Versatile, easy-to-use products protect and strengthen hair as you style it.
Behind the Brand
Bottles of assorted Ouai products


Life’s hard, looking good should be easy. Created by celebrity stylist Jen Atkin, OUAI products nourish hair health and cut styling time. We’re giving you realistic goals that you can actually achieve. Our shampoos and conditioners restore hair strength and our styling products make getting that look you saw on the ‘Gram actually easy.

Ouai brand founder, Jen Atkin