Urban Decay

Behind the Brand
Urban Decay founder Wende Zomnir

Urban Decay is for those who dare to express their individuality. From our unbelievable range of velvety eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning 24/7 eyeliners and legendary makeup setting sprays, we’ve been shaking up the industry for over 20 years.

We’re here for the beauty rebels, the risk-takers, and the game changers.

Rainbow of Urban Decay lip stick shades available at Sephora